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Major stories · 1

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OpenAI Launches Conversion API and Self‑Serve Ads Manager with Cost‑Per‑Click Bidding

Check OpenAI's new conversion API and self‑serve ads manager for cost‑per‑click bidding, and integrate CAPI into your measurement workflows.

AdExchanger Search Engine Land OpenAI Blog Adweek Digital Search Engine Journal

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Viant Acquires TVision to Enhance CTV Measurement Transparency

Monitor Viant's TVision integration and assess its impact on your CTV measurement strategy.

Adweek Digital 4 May ads 5/10

affects: ads-customers

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5/10

Brands Struggle to Prove Incrementality Amid Fragmented Measurement

Review your current incrementality measurement approach and ensure you have a randomized control trial framework in place.

Adweek Digital 4 May ads

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4/10

A “Pay‑For‑Performance” Ad Industry? Brands And Agencies Will Need A Referee

Assess how a pay‑for‑performance model could affect your ad‑tech stack.

AdExchanger 5 May ads

ads

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4/10

Stellantis Pushes $1,500 Ad to Jeep Grand Cherokee, Highlighting OTA Monetization

Check how OTA updates can be used for targeted advertising and feature gating in connected vehicles.

Hacker News (front page) 5 May ads

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5/10

Social Media App Spill Wants Relevance More Than Reach. Can Its Culture‑First Ad Model Scale?

Assess Twitter's ad relevance metrics before allocating budgets.

AdExchanger 4 May ads

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5/10

What ‘Heated Rivalry’ Reveals About LGBTQ+ Media And Marketing

Integrate inclusive storytelling into marketing strategies.

AdExchanger 4 May ads

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