Fox Sports Launches ‘Miracle’ World Cup Promo Featuring US Players
Consider integrating similar creative concepts into your own sports marketing campaigns.
Consider integrating similar creative concepts into your own sports marketing campaigns.
Summary
Fox Sports kicked off its FIFA World Cup promo campaign with the spot “Miracle,” which imagines Team USA winning the tournament and features Christian Pulisic, Tim Weah, and other US players. The ad uses Elvis Presley’s “The Impossible Dream” and includes celebrity cameos from Michael Strahan, Tyler Adams, Tom Brady, and Zlatan Ibrahimović. Fox is the official English‑language media rights holder for the World Cup, and the promo is the first installment of a series planned for release in the coming weeks. Telemundo is also investing heavily in Spanish‑language coverage, reflecting the crowded CTV landscape. The campaign invites fans to imagine the “what if?” scenario and feel the excitement of a massive sporting event. The creative was directed by Lance Acord and produced by Fox Sports Marketing, Special US.
Key changes
- Fox Sports launched the “Miracle” World Cup promo featuring US players.
- The spot uses Elvis Presley’s “The Impossible Dream” and includes celebrity cameos.
- Fox is the official English‑language media rights holder for the World Cup.
- The promo is the first of several planned for release in the coming weeks.
- Telemundo is investing heavily in Spanish‑language coverage.
- The creative was directed by Lance Acord and produced by Fox Sports Marketing.
- The campaign invites fans to imagine the “what if?” scenario.