Fox Unveils Fox Fan OS, AdStudio, and Tubi Ad Innovations at 2026 Upfront

Fox unveiled Fox Fan OS, an agentic AI‑native media OS built on Fox Fan Studio and Fox AdStudio, at its 2026 upfront. The platform runs real‑time AI inference on every second of raw video, extracting topic, talent, mood, and vibes, and compares insights to performance data to understand fan resonance. Fox AdStudio offers a converged audience graph, a contextual engine for scene‑level targeting, and full‑funnel measurement across more than 20 data partners, and can plug directly into brands’ AI agents. Tubi, highlighted as a standalone streamer, introduced pause‑to‑participate units and shoppable in‑scene placements, delivering 91 % incremental reach versus linear, 21 % retail lift, 37 % QSR lift, 25 % auto lift, and a 4:1 ROAS for CPG. Fox Fan OS will cover 70 World Cup matches on Fox, 34 on FS1, and all 104 matches streaming on Fox One, aiming to provide converged measurement and targeting across live sports, news, and entertainment. The company emphasized a first‑principles approach, stripping its business to reach, engagement, and performance, and showcased over 1,000 advertiser campaigns already measured through AdStudio with double‑digit lifts on outcomes. Fox’s focus on outcomes and AI‑driven targeting positions it to compete with NBCUniversal and Disney without chasing scale for scale’s sake.