Google Ads API v24.1 Minor Release Adds Mobile Segment, DemandGen Images, Passkeys
Update your Google Ads API integration to handle new mobile device platform segment, classic images in DemandGen, passkey support, experiment changes, and data retention policy.
Update your API calls to include the new mobile device platform segment and enable passkey support where applicable.
Summary
Google released version 24.1 of the Google Ads API on 10 May 2026, bringing a suite of new features and improvements. The update introduces a mobile device platform segment that allows advertisers to target campaigns by device type. Classic images are now supported within DemandGen campaigns, expanding creative options. Passkey authentication is added to the API, enabling secure, passwordless access for developers.
Other changes include revamped experiment support, allowing more granular control over A/B tests. The API now fully supports the new data retention policy, ensuring compliance with evolving privacy regulations. These enhancements aim to streamline campaign management and improve data security. Developers should review the updated documentation to incorporate the new endpoints.
Key changes
- Mobile device platform segment added
- Classic images supported in DemandGen campaigns
- Passkey authentication introduced
- Experiment support revamped for finer control
- Full support for the new data retention policy