Briefing

Google Ads Call Recording Defaults to Yes Starting July 1, 2026

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by [email protected] (Barry Schwartz) · deadline 1 Jul 2026 ·

Set the call recording option to No or Yes as desired before July 1, 2026.

What to do now

Configure the call recording setting for all campaigns to your preferred value before July 1, 2026.

Summary

Google has announced that, from July 01, 2026, the call recording setting in Google Ads will automatically default to "Yes" if advertisers do not explicitly choose an option. The change applies to all Google Ads accounts, meaning any campaign without a manual selection will begin recording calls by default. Advertisers who prefer not to record calls must set the call recording option to "No" before the effective date. The policy update is part of Google’s effort to standardize call recording practices across its advertising platform. It does not introduce new features but changes the default behavior for call recording.

This update requires advertisers to review their account settings and adjust the call recording preference to avoid unintended data collection. Failure to set a preference before July 01, 2026 will result in automatic call recording for all calls generated through the ads platform.

Key changes

  • Default call recording will be Yes from July 1, 2026
  • Accounts without a selection will automatically record calls
  • Advertisers must manually set the call recording preference
  • The change applies to all Google Ads campaigns
  • No new features are introduced, only a default behavior change

Affects

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