Google Ads Help Docs Clarify Primary Conversion Actions Enhance Predictions
Check the updated Google Ads help docs to understand that primary conversion actions not used for optimization can still enhance predictions.
Review your conversion action settings in Google Ads to ensure they align with prediction goals.
Summary
Google updated its Google Ads help documentation to state that primary conversion actions not used for optimization may still be leveraged to enhance predictions. The change appears to be a clarification rather than a functional update to the conversion tracking system. Advertisers are advised to review how they interpret prediction accuracy in light of this wording. No new API endpoints or features were introduced, and the underlying conversion tracking behavior remains unchanged. The update may influence how advertisers set up and prioritize conversion actions for predictive bidding strategies.
Key changes
- Help docs now state primary conversion actions not used for optimization may enhance predictions.
- No change to actual conversion tracking behavior reported.
- Clarification may affect interpretation of prediction accuracy.
- No new API endpoints or features introduced.
- Advertisers should review conversion action settings to align with prediction goals.