Google Analytics Data API Adds Cross‑Channel Conversion Reporting in Alpha
Enable the cross‑channel conversion reporting API in alpha to automate reporting and build custom attribution models.
Enable the cross‑channel conversion reporting API in alpha and verify property eligibility.
Summary
Google is expanding its Analytics Data API to include cross‑channel conversion reporting, giving developers programmatic access to paid and organic performance data. The new alpha feature allows users of Google Analytics and Google Ads to pull conversion data across channels via the API, mirroring the Conversion performance report available in the Analytics interface. This enables teams to automate reporting, integrate data into their own systems, and build more advanced analysis workflows without relying on manual reporting. The feature is currently in alpha and may not be available to every property yet; Google is actively working to expand access and advises advertisers to check eligibility with their support teams.
The update is particularly valuable for businesses managing multiple platforms and looking to centralise performance data. It also opens the door for custom attribution models and more comprehensive reporting capabilities. Google plans to monitor usage and expand the feature beyond alpha as it matures.
By bringing cross‑channel conversion data into the API, Google is giving advertisers and developers more control over how they access, analyse, and act on performance data.
Key changes
- API now returns conversion data across paid and organic channels
- Mirrors Conversion performance report in Analytics UI
- Allows programmatic access to cross‑channel data
- Currently in alpha with limited property access
- Enables automated reporting and integration into custom systems
- Facilitates building advanced attribution models
- Expands control over performance data
- Requires checking eligibility with support