Google Drops FAQ Rich Results, Adds Site Visits Asset and Vehicle Ad Shopping Support
Update your Google Ads integration to use the new site visits asset type and enable vehicle ads to run as standard shopping campaigns; also adjust Merchant Center to include the expanded out‑of‑stock options.
Update your Google Ads implementation to include the site visits asset and enable vehicle ads for shopping campaigns; adjust Merchant Center to use the new out‑of‑stock options; and migrate Tag Manager usage into the Ads interface.
Summary
Google has officially discontinued support for FAQ rich results, a change that will affect only a small subset of sites that previously used that markup. In the Ads realm, Google has documented a new site visits asset type, allowing advertisers to track and target users based on their visits to a site directly from the Ads interface.
Additionally, vehicle ads now support standard shopping campaigns, enabling product listings for automotive inventory. The Merchant Center has expanded its out‑of‑stock options, giving merchants more granular control over inventory status. Finally, Google Tag Manager is being integrated into the Google Ads interface, streamlining tag management for advertisers.
These updates collectively shift how advertisers track traffic, manage inventory, and integrate tags within the Google ecosystem.
Key changes
- Google drops support for FAQ rich results markup
- Google Ads introduces site visits asset type
- Vehicle ads now support standard shopping campaigns
- Merchant Center adds new out‑of‑stock options
- Google Tag Manager will be integrated into the Ads interface