Google Search & Ads Updates: Preferred Sources, Deinexing, AI Max, Discover Label
Check that your preferred source settings support all languages and monitor deinexing rates to avoid sudden ranking drops.
Check preferred source language support and monitor deinexing trends.
Summary
Google’s preferred sources feature has been expanded to support all languages, allowing site owners to specify which language versions of their content should be prioritized in search results.
The search team also announced that Google may be deinexing pages at a faster rate than before, meaning sites could lose indexing speed and visibility more quickly.
In the advertising space, Google Ads AI Max now includes an AI brief tool, text disclaimer options, and new expansions for shopping and travel campaigns.
Additionally, Google Discover is testing a new “you asked to see” label to surface content that matches user intent more directly.
The author also shared the latest monthly Google webmaster report, providing insights into indexing, crawl errors, and performance metrics.
Key changes
- Preferred sources now available in all languages
- Google may deinex pages faster than before
- Ads AI Max adds AI brief feature
- Ads AI Max adds text disclaimer capability
- Ads AI Max expands to shopping campaigns
- Ads AI Max expands to travel campaigns
- Discover tests new "you asked to see" label