Koddi partners with Comcast's Universal Ads to bring first‑party data‑driven streaming inventory to commerce media clients
Implement the Koddi Universal Ads integration to enable first‑party data targeting for streaming inventory.
Configure the Koddi Universal Ads integration in your ad‑tech stack and test audience targeting with first‑party data.
Summary
Universal Ads now offers inventory from more than 20 publishers, including DirecTV, Fox, NBCUniversal, Paramount, Roku, and Warner Bros. Discovery.
Koddi integration allows advertisers to target audiences based on first‑party data from Koddi’s retail and commerce media clients.
Campaign measurement tools link ad spend back to retail and e‑commerce sales.
The partnership expands Universal Ads’ reach to commerce‑centric advertisers and provides a unified self‑service platform.
Advertisers can create audience segments using Koddi’s data and apply them to Universal Ads campaigns.
The integration supports real‑time reporting of viewership and conversion metrics.
The deal positions Universal Ads as a key player in the streaming ad market for e‑commerce brands.
Key changes
- Universal Ads now offers inventory from 20+ publishers including DirecTV, Fox, NBCUniversal, Paramount, Roku, Warner Bros. Discovery
- Koddi integration allows advertisers to target audiences based on first‑party data from Koddi’s retail and commerce media clients
- Campaign measurement tools link ad spend back to retail and e‑commerce sales
- The partnership expands Universal Ads’ reach to commerce‑centric advertisers and provides a unified self‑service platform
- Advertisers can create audience segments using Koddi’s data and apply them to Universal Ads campaigns
- The integration supports real‑time reporting of viewership and conversion metrics
- The deal expands Universal Ads’ reach to commerce‑centric advertisers
- Koddi’s platform now supports streaming inventory as part of its media buying suite