Microsoft Advertising Expands Performance Max Reporting to Publisher-Level Conversion and Spend Data
Use the new placement-level conversion and spend data in Performance Max to refine audience targeting and exclude low-performing URLs.
Enable the new placement-level reporting in your Microsoft Ads account, review conversion and spend per URL, and update your audience and exclusion lists accordingly.
Summary
Microsoft Advertising has added conversion and spend metrics to its Performance Max Website Publisher URL report, moving beyond basic placement visibility.
The update, announced by product liaison Navah Hopkins, gives advertisers placement-level insight into which URLs drive real outcomes, not just impressions or clicks.
With this data, marketers can build remarketing and impression-based audiences from winning inventory, and exclude poor-fit placements using account-level URL exclusion lists to protect brand safety and improve efficiency.
The change is part of a broader push to make automated campaigns more transparent, allowing advertisers to trust and justify Performance Max performance with concrete data.
Key changes
- Performance Max Website Publisher URL report now includes conversion metrics
- Performance Max Website Publisher URL report now includes spend metrics
- Placement-level conversion data replaces basic placement visibility
- Placement-level spend data allows identifying high-performing placements
- Enables building remarketing and impression-based audiences from winning inventory
- Allows exclusion of poor-fit placements via account-level URL exclusion lists
- Improves brand safety and efficiency
- Provides actionable data for scaling winning inventory