Microsoft Clarity Adds Citations Dashboard for AI Visibility
Use Clarity’s Citations dashboard to track AI‑generated citations, authority share, and referral traffic.
Enable Citations reporting in Clarity, review cited pages, and adjust content to increase AI citation counts.
Summary
Microsoft Clarity now includes a Citations dashboard that aggregates how pages from a domain are referenced in AI‑generated answers across supported AI experiences. The dashboard provides metrics such as page citations, share of authority, AI referral traffic, queries used by AI systems, a page‑level view of cited URLs, and trendlines over time. These insights help marketers understand how AI systems interpret user intent and select content. Clarity’s update also improves performance for larger datasets and longer time ranges, offering a more streamlined visibility analysis experience. The Citations report complements Google Analytics’ AI assistant traffic reporting, enabling a comprehensive view of AI‑driven traffic. As AI search becomes more popular, tracking citations and authority becomes increasingly valuable for optimizing content visibility.
Key changes
- Citations dashboard shows page citations and share of authority
- Provides AI referral traffic percentage
- Lists queries used by AI systems to retrieve content
- Page‑level view of cited URLs and citation counts
- Trendlines show activity changes over time
- Clarity updated for better performance on large datasets