OpenAI Expands ChatGPT Ads Pilot to UK, Japan, Brazil, South Korea, and Mexico

OpenAI announced on May 7 that its ChatGPT ads pilot will now be available in the United Kingdom, Japan, South Korea, Brazil, and Mexico, expanding beyond the U.S., Canada, Australia, and New Zealand where it had previously launched. The pilot will allow advertisers to place ads in conversational chat windows, targeting users in categories such as shopping, retail, and travel. David Dugan, former Meta ads executive and now head of OpenAI’s global ads solutions, highlighted strong interest from businesses seeking intent‑driven advertising. The expansion aims to give brands a new way to reach users in a more conversational environment. The pilot’s rollout is scheduled for the coming weeks, with the new regions expected to go live shortly after the announcement. This move positions OpenAI as a competitor to traditional ad platforms by leveraging its large conversational user base. The expansion also signals OpenAI’s intent to broaden its advertising ecosystem beyond North America and Australasia.