OpenAI Launches Ads Pilot in ChatGPT for Free and Go Tiers
Test the ChatGPT ads pilot in your target regions to evaluate ad relevance and privacy compliance.
Test the ChatGPT ads pilot in your target regions to evaluate relevance and privacy compliance.
Summary
OpenAI has begun a paid advertising pilot within ChatGPT, targeting logged‑in adult users on the Free and Go subscription tiers while excluding Pro, Business, Enterprise, and Education plans. The pilot ensures ads do not influence the AI’s answers, keeping responses independent and unbiased, and labels ads as sponsored with clear visual separation from organic content.
Ads are matched to the conversation topic, users’ past chats, and prior ad interactions, with the most relevant ad displayed first. Advertisers receive only aggregate performance metrics and have no access to user chats or personal data. The program will expand to the UK, Mexico, Brazil, Japan, South Korea, Canada, Australia, and New Zealand in the coming weeks, with safeguards to exclude users under 18 and to avoid sensitive topics such as health, mental health, and politics.
Users can dismiss ads, provide feedback, delete ad data with a single tap, and manage personalization settings, ensuring privacy and control remain central to the experience.
Key changes
- Ads pilot launched for logged‑in adult users on Free and Go tiers; Pro, Business, Enterprise, Education tiers excluded
- Ads do not influence ChatGPT answers; answers remain independent and unbiased
- Ads are labeled as sponsored and visually separated from organic answers
- Advertisers receive only aggregate performance data; no access to user chats or personal details
- Ads matched to conversation topic, past chats, and ad interactions; most relevant ad shown first
- Pilot will expand to UK, Mexico, Brazil, Japan, South Korea, Canada, Australia, New Zealand
- Ads omitted for users under 18 and near sensitive topics like health, mental health, politics
- Users can dismiss ads, give feedback, delete ad data, and manage personalization