Optimizing Sites for Agentic Search: Semrush Site Audit and Structured Data
Audit site with Semrush Site Audit for AI crawler access, optimize key pages, and add structured data.
Run Semrush Site Audit, fix crawler blocks, and optimize key pages for AI readability.
Summary
Agentic search optimization (ASO) ensures AI agents can land on your site, understand content, and complete tasks like accessing pricing or submitting forms. The guide recommends using Semrush Site Audit to evaluate AI crawler access and obtain an AI Search Health score. It advises checking robots.txt for AI bot blocks, fixing any crawl issues, and optimizing key pages for clarity, headings, short paragraphs, and structured formats. Adding valid structured data—Organization, Product, LocalBusiness—helps search engines understand entities, though AI agents rely mainly on visible content. Visibility Overview metrics (mentions, citations, cited pages) measure AI visibility, and regular monitoring helps track progress. The guide also highlights the importance of employee posting and online reviews for third‑party validation, and advises keeping content fresh and credible for AI agents.
Key changes
- Semrush Site Audit evaluates AI crawler access and outputs an AI Search Health score.
- Robots.txt blocks for AI bots (GPTBot, ClaudeBot, etc.) can be identified and removed.
- Key pages should have clear headings, concise answers, short paragraphs, and structured formats.
- Structured data (Organization, Product, LocalBusiness) should be valid and present on key pages.
- Visibility Overview reports mentions, citations, and cited pages to measure AI visibility.
- AI agents rely on machine‑legible content; avoid heavy JavaScript and PDFs for critical information.
- Use employee posting and online reviews to increase third‑party validation for AI.
- Monitor AI visibility regularly and adjust content based on AI search trends.