Briefing
Sammanställd nyhet
ads
by Brooke Osmundson
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Patch your reporting to aggregate conversions across campaign types to capture the multi‑touch growth trend revealed by the Optmyzr Q1 2026 report.
What to do now
Patch your dashboards to aggregate conversions by campaign type and adjust attribution models to reflect multi‑touch paths highlighted by the Optmyzr report.
Summary
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Key changes
- CTR increased from 1.83 % to 2.22 % (+21.31 % YoY) while impressions dropped 11 %
- Conversion rate fell 0.96 % and CPA rose 4.41 %
- Demand Gen volume grew 53.2 % YoY, Video volume fell 31.6 %
- Performance Max volume up 15.7 %, CTR from 1.29 % to 1.68 %, CPA and ROAS trending down
- Mid‑market advertisers ($10‑$50 k/month) achieved 566 % ROAS, 50 % higher than SMB/enterprise
- E‑commerce accounts saw 23.87 % CTR rise, 5 % conversion drop, slight ROAS decline
Affects
ads-customers
Source angles · 3 perspectives
Search Engine Journal
SEO/Marketing angle
Optmyzr Report Finds Google Ads Engagement Rising While Efficiency Holds via @sejournal, @brookeosmundson
OpenSearch Engine Journal
SEO/Marketing angle
Google Ads Unveils Journey‑Aware Bidding, Smart Bidding Expansion, and Demand‑Led Budget Pacing
OpenSemrush Blog
Independent angle
Google Ads Best Practices: Maximize ROAS with Structured Campaigns and Conversion Tracking
OpenCustomer impact
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