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urgent Google Ads Offline Conversion Imports Ending – Migrate to Data Manager API Search Engine Land 18 May urgent Google Ads API v20 Sunset – Upgrade Required Search Engine Land 4 May

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OpenAI Launches Conversion API and Self‑Serve Ads Manager with Cost‑Per‑Click Bidding

Check OpenAI's new conversion API and self‑serve ads manager for cost‑per‑click bidding, and integrate CAPI into your measurement workflows.

AdExchanger Search Engine Land OpenAI Blog Adweek Digital Search Engine Journal

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Lead story

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What’s POSSIBLE With AI

Identify missing AI topics to address in upcoming strategy sessions.

AdExchanger 4 May ads 5/10

affects: ads-customers

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ads

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6/10

Upfronts Advertisers Say They Want Outcomes – And Amazon Licks Its Chops

Align TV campaigns with outcome metrics to satisfy advertiser demand.

AdExchanger 4 May ads

ads

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6/10

Who Actually Owns AI Governance?

Update governance frameworks to include AI‑specific controls.

AdExchanger 4 May ads

ads

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6/10

What An Outdoor Retailer Learned By Replacing Pricey SaaS With A Newcomer

Evaluate SaaS alternatives to reduce costs while maintaining functionality.

AdExchanger 4 May ads

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5/10

Fox Sports Launches ‘Miracle’ World Cup Promo Featuring US Players

Consider integrating similar creative concepts into your own sports marketing campaigns.

Adweek Digital 4 May ads

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5/10

Viant Acquires TVision to Enhance CTV Measurement Transparency

Monitor Viant's TVision integration and assess its impact on your CTV measurement strategy.

Adweek Digital 4 May ads

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5/10

Brands Struggle to Prove Incrementality Amid Fragmented Measurement

Review your current incrementality measurement approach and ensure you have a randomized control trial framework in place.

Adweek Digital 4 May ads

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4/10

A “Pay‑For‑Performance” Ad Industry? Brands And Agencies Will Need A Referee

Assess how a pay‑for‑performance model could affect your ad‑tech stack.

AdExchanger 5 May ads

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4/10

Stellantis Pushes $1,500 Ad to Jeep Grand Cherokee, Highlighting OTA Monetization

Check how OTA updates can be used for targeted advertising and feature gating in connected vehicles.

Hacker News (front page) 5 May ads

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5/10

Social Media App Spill Wants Relevance More Than Reach. Can Its Culture‑First Ad Model Scale?

Assess Twitter's ad relevance metrics before allocating budgets.

AdExchanger 4 May ads

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5/10

What ‘Heated Rivalry’ Reveals About LGBTQ+ Media And Marketing

Integrate inclusive storytelling into marketing strategies.

AdExchanger 4 May ads

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Heads-up

8/10

Google Ads Introduces New Data Retention Limits, Forcing Agencies to Archive Granular Data

Export and archive hourly, daily, and weekly Google Ads data before June 1 2026, as it will be unavailable after 37 months.

Search Engine Journal 11 May ads

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Heads-up

8/10

Google Ads Unveils Journey‑Aware Bidding, Smart Bidding Expansion, and Demand‑Led Budget Pacing

Configure Journey‑aware Bidding for long‑cycle campaigns, expand Smart Bidding Exploration to Performance Max, adjust budget pacing rules, and test spend distribution.

Search Engine Journal 9 May ads

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