Website Migration Checklist: Preserve Rankings and Traffic
Test your staging environment, block crawlers with noindex, set up 301 redirects, monitor rankings in GSC.
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Test your staging environment, block crawlers with noindex, set up 301 redirects, monitor rankings in GSC.
Run npx unlighthouse to identify LCP/CLS/INP issues, then preload hero images, set width/height, use Next.js Image priority, add font-display swap and preload, and reserve layout space with skeletons.
Map your B2B SEO strategy to Baidu, Bing, and other Chinese search engines, and incorporate AI model integration.
Test the Bing Places widget on mobile devices to confirm the new responsive design works as expected.
Structure posts with a single H1, ordered H2/H3 headings, and schema to improve AI citations.
Add Organization schema with sameAs links to LinkedIn, Crunchbase, and Wikidata to verify your brand across AI platforms.
Use Semrush One tools to monitor AI Overviews visibility, gaps, and competitor mentions.
Benchmark AI visibility, set targets, audit AI crawlers, and map content to funnel stages.
Audit site with Semrush Site Audit for AI crawler access, optimize key pages, and add structured data.
Review your site’s visibility changes post‑March core update and adjust content strategy to favor authoritative, first‑party content over aggregator listings.
Rewrite key content with clear headings and logical hierarchy so that AI agents can extract and understand the message without relying on visual design.
Remove fabricated AggregateRating schema to avoid manual action.
Shift your SEO focus from keyword density to building brand authority through original data and external mentions.
Reorient content calendar to win influence phase before AI queries.
Build link‑worthy assets and target relevant technical blogs for outreach; focus on quality and context over sheer link volume to boost discoverability.
Check that your preferred source settings support all languages and monitor deinexing rates to avoid sudden ranking drops.
Switch your landing pages to SSR or SSG so Googlebot can index content immediately, rebuild them in Next.js or Astro, and keep the CSR dashboard on a subdomain.
Archive Ask.com historical data for legacy SEO research.
Use Semrush’s AI Visibility Toolkit to audit your site’s AI citations and build programmatic pages for high‑volume queries.
Use Semrush Keyword Magic Tool to find high‑volume queries and questions for content planning.
Identify and fix duplicate content, meta tags, image issues, crawlability, and mobile optimization.
Use hand‑written HTML with JavaScript templates and JSON data to build lightweight static sites.
Use Semrush Keyword Strategy Builder to cluster keywords, create content plans, and avoid cannibalization.
Conduct a seven‑step content audit to identify high‑performing, outdated, and missing content.
Check AdSense vignette ad usage and adjust to avoid back button hijacking penalties.
Update Search Console data handling to account for the 50‑week logging fix and enable the new AI‑powered product‑addition feature in Google Ads.
Launch a 90‑day Reddit engagement plan, focusing on authentic subreddit participation to boost AI search visibility.
Enable Preferred Sources buttons in all supported languages by adding the 16 downloadable assets to your site to leverage global user preference signals.
Review your international SEO strategy to prioritize local domain signals that AI search values.
Review your site’s content to ensure it provides value that AI Overviews can surface, and monitor click metrics for AI‑enabled queries.
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