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Explore Google’s new Data Manager visual map, API tag‑combining, and GeoX incrementality tool to enhance ad measurement; test GeoX later this year and plan for Meridian Studio access.
Enable the cross‑channel conversion reporting API in alpha to automate reporting and build custom attribution models.
Check your UID2 implementation against The Trade Desk’s requirements and verify that bid requests include the correct UID2 payload before going live.
Enable AI Max for Shopping in your Merchant Center to auto‑generate ad copy and expand URLs.
Explore the new Map View in Data Manager to visualize data source impact on ad performance.
Check how the acquisition might influence iOS ad targeting strategies.
Enable AI Max for Shopping and Travel, configure AI Brief with brand guidelines, and activate Final URL Expansion with text disclaimer for compliance.
Check your parked domain inventory for compliance with the new Google Ads policy and evaluate migration to RollerAds for monetization.
Patch your reporting to aggregate conversions across campaign types to capture the multi‑touch growth trend revealed by the Optmyzr Q1 2026 report.
Monitor Amazon's ad revenue trajectory to benchmark performance.
Apply search themes and brand exclusions in PMax to refine targeting and reduce CPC.
Adjust media spend strategy in response to Criteo's revenue decline.
Implement the Koddi Universal Ads integration to enable first‑party data targeting for streaming inventory.
Explore the new Trade Desk partnership with Pacvue and Skai, and the Rakuten-Impact alliance, to assess integration opportunities for your ad tech stack.
Test new bid strategies only after confirming a data‑driven need, and use manual analysis to capture delayed conversion value.
Configure a hybrid account structure with Standard Shopping for core traffic and a separate Performance Max campaign for new‑customer acquisition, applying brand exclusions and campaign‑level negative keywords.
Monitor AdSense RPM trends and diversify traffic sources to mitigate network revenue decline.
Map query and conversion intent to optimize ad and content targeting across search, video, and AI surfaces.
Enable Search Campaigns for Travel to unify travel feeds and formats into a single buying door and gain unified reporting.
Implement SSAI stitching for livestreams to increase ad revenue per view.
Check and remove any tracking pixels on your WordPress sites that collect personal data like ZIP codes or ethnicity markers to avoid privacy violations.
Analyze your Google Ads account for signal, query, inventory, and creative drift to avoid false conversion spikes.
Use the new placement-level conversion and spend data in Performance Max to refine audience targeting and exclude low-performing URLs.
Start a closed test track with 12 active testers for 14 days before requesting production review.
Adjust ad targeting budgets based on updated viewership data.
Identify missing AI topics to address in upcoming strategy sessions.
Align TV campaigns with outcome metrics to satisfy advertiser demand.
Update governance frameworks to include AI‑specific controls.
Evaluate SaaS alternatives to reduce costs while maintaining functionality.
Consider integrating similar creative concepts into your own sports marketing campaigns.